FOR IMMEDIATE RELEASE
LEGAL TECHNOLOGY INDUSTRY EXPERT, CHRISTY BURKE, PROVIDES PR AND MARKETING WEBINAR FOR ILTA VENDORS
A “dynamic and engaging webinar” filled with “practical insights on communications strategies”
NEW YORK CITY – May 19, 2011- Burke & Company LLC (www.burke-company.com) a New York City-based public relations, marketing and management consulting agency for legal technology, announces its founder and president, Christy Burke, participated as an industry expert today in the International Legal Technology Association (ILTA) webinar, entitled: “Effective Marketing and PR Strategies for Legal Vendors.”
The highly respected ILTA organization strives to maximize expert, independent, quality information for its members about technology, the practice of law, and the public relations and marketing domains where these two spheres converge. Burke, who is also a columnist for Legal IT Professionals, was selected as one of three industry experts to teach the ILTA webinar based upon her credentials, knowledge and key relationships with legal industry media.
Today’s webinar focused on key marketing strategies for vendors marketing to law firms. Burke spoke on the topic of effective tactical strategies, including ready-to-implement ideas for leveraging business websites, press releases, case studies, white papers, social media tools, trade shows and other assets to achieve a multidimensional approach to communications.
According to Peggy Wechsler, Program Director of ILTA, “This webinar was incredibly helpful to ILTA’s sponsor companies because it provided a comprehensive overview of marketing and PR for legal vendors, from the strategic to the tactical. Christy Burke and her colleagues delivered a dynamic and engaging presentation that shared useful, practical insights on communications strategies that attendees could apply immediately to their business plans. We look forward to planning another webinar with this team in the near future.”
Click here to listen to the ILTA webinar, “Effective Marketing and PR Strategies for Legal Vendors.”
For more information about ILTA, please visit: www.iltanet.org.
About Burke & Company
Burke & Company LLC is a New York-based business consulting firm offering a broad scope of public relations, marketing and organizational dynamics expertise. Founded in 2004 by Christy Burke, we provide tailored solutions to a national client base. Our areas of specialization include the legal, technology and eDiscovery industries. We work with dynamic entrepreneurial organizations to promote growth and to produce superior results. Our mission is to provide outstanding, intelligent consulting solutions with a personal touch. We aspire to this ideal in executing every project or assignment that we undertake. For more information, please e-mail info@burke-company.com, visit www.burke-company.com or follow Christy on Twitter @christyburkepr.
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