1. Collection of Personal Information
When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.
2. Different Types of Information Collected
a. In General
We do not collect personally identifiable information about you, except when you provide it to us. For example, if you decide to complete a user registration form or survey, you may be asked to provide certain information such as your contact information (name, e-mail address, mailing address, and telephone number), and potential concerns.
The information you provide may be used by us to create and deliver to you our newsletters, catalogs or surveys, or other communications containing product information, promotions or information.
We may collect, store or accumulate certain non-personally identifiable information concerning your use of our Web site, such as information regarding which of our pages are most popular. We may share or transfer such non-personally identifiable information with or to our affiliates, licensees and partners.
b. E-mail Information
In addition to providing the foregoing information to us, if you choose to correspond with us through e-mail, we may retain the content of your e-mail messages together with your e-mail address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
c. Web Site Use Information
Similar to other commercial Web sites, our Web site may utilize a standard technology called "cookies" (see explanation below, "What Are Cookies?") and Web server logs to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site. This information is collected on an aggregate basis.
When you visit our Web site or view one of our e-mails, we may use pixel tags (also called "clear GIFS" or "clear graphics interchange formats"), tracking links and/or similar technology to note some of the pages you visit on our Web site and personalize your experience. We may also use pixel tags to determine what types of e-mail your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.
5. How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. As a customer, you will be given the opportunity to notify us of your desire not to receive these offers.
We may also retain other companies and individuals to perform functions on our behalf. Examples include data analysis firms and customer support specialists. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.
6. What Are Cookies?
Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. They are small pieces of data that are stored by a user's Web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user's transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.
7. How Do We Use Information We Collect from Cookies?
We may use Web site browser software tools such as cookies and Web server logs to gather information about our Web site users' browsing activities in order to constantly improve our Web site and better serve our customers. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Web site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our Web site's visitor capacity. We do not use these technologies to capture your individual e-mail address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.
9. Sharing Information with Strategic Partners
We may enter into strategic marketing alliances or partnerships with third parties who may be given access to personal information including your name, address, telephone number and e-mail for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information.
10. Choice/Opt Out
You may indicate your desire to change your privacy preference at any time. Please include your name, address, and/or e-mail address when you contact us, with as much detail as possible regarding the change you wish to make. Contact us via:
Email: (provide email)
Please note that if you provide us with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), we cannot guarantee that your most recent privacy preference will be honored.
11. Future Business Transactions
As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on our Web site you agree that your data may be transferred to such parties in these circumstances.
12. Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. As our client, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an e-mail request at (provide email address).
16. Do We Disclose Information to Outside Parties?
17. What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.
18. What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked to or from our Web site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.
19. Your Consent
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